As part of the event, an exhibition and fair of Zhytomyr producers who have united under the DoBre brand is taking place on Novyi Boulevard. Here you can buy clothes, shoes, accessories, craft food… In total, about 30 participants take part.

There is also a fashion show, which is joined by 14 designers and clothing manufacturers: Marichka factory, Rechi do Rechi, In clothes, Teen Spirit, Patsyorky workshop, GSTARSKIDS, Marina gin, TATKO, Oleh Zemnukhov, Marina Mas, Kauar, Zhytomyr Service Center, Zhytomyr Center for Light Industry and Consumer Services, and Sievierodonetsk Vocational Lyceum. They present modern and casual clothes for women and men, clothes for children and teenagers, embroidered clothes, eco-clothes, clothes made of linen and leftover materials.

Folk artist Maryna Vasylenko is a historian by training. She closely connects her hobby of making beads with history. Today, she is holding a workshop on national costumes and modeling, and presenting her own products.

“Each piece of jewelry has its own connotation and symbolism. For example, a coral necklace with ducats was worn by wealthy, “status” girls. Usually, their boyfriends wanted to woo them first. The same is true for the patsy, which are made of Murano glass in Venice. These beads were considered the most expensive among those in Ukraine. White beads or balamuts are wedding beads. Necklaces with rustling beads are believed to be a talisman against evil spirits. Or, as they used to joke, a woman rustles, and her husband hears that she is coming home. “Grandmotherly” or ‘wooden’ jewelry is for older women who passed their jewelry to their daughters or daughters-in-law and wore mostly linen and wooden products. Kauri shell necklaces are overseas, the material was brought from abroad. Darmovys were glass beads for girls who could not afford expensive jewelry but wanted to attract attention.”

Iryna Vasylieva represents BOROVSKY, a manufacturer of branded paper packaging for food and industrial goods.

“Gift bags, boxes, envelopes… There are small boards on which you can write wishes and send them to your beloved. You can even print a portrait,” says Iryna Vasylieva.

Yelyzaveta Yavorska demonstrates children’s and adult textiles and clothing:

“We also participate in the show. If we talk about textile production, our brand is Little Bunny Shop, and our clothing brand is In Clothes ZT. Here we have children’s products, products for newborns, as well as bedding and tablecloths. There is both machine and hand embroidery,” says the entrepreneur.

“Today’s event is an event that will help Zhytomyr residents and guests of the city to get acquainted with the products and services that exist in Zhytomyr. We have an ambitious hope that we, the people of Zhytomyr, will praise our comfortable Zhytomyr services, our clothes and taste the goodies produced at our factories. Today you have the opportunity to see the people who to some extent create the history of our city. We invite all Zhytomyr citizens!”, – Galyna Shymanska, Secretary of the City Council.

For more information:

The event is organized by Zhytomyr City Council with the support of the EU4Business: SME Recovery, Competitiveness and Internationalization Programme, which is co-funded by the European Union and the German Government and implemented by the German Society for International Cooperation (GIZ) GmbH. The programme aims to support Ukraine’s economic resilience, recovery and growth, create better conditions for the development of Ukrainian small and medium-sized enterprises (SMEs), and support innovation and exports. Read more: www.eu4business.org.ua

The strategic implementer of the program is the German federal company Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ Ukraine) GmbH. The local implementing partner is the NGO Internews Ukraine.

Read more: www.eu4business.org.ua