On July 29, the second EXPORT SCHOOL Module for small and medium-sized enterprises was held ⇓

How to research the market and adapt the product to export?

After the training, the companies will:

• get an understanding of what needs to be researched in the chosen country, and how and where to look for information;
• know how to identify competitors, what needs to be analyzed, and will do part of the competitor analysis;
• understand what sales channels are available in the selected country and choose potential channels for their companies;
• receive useful links for market analysis, tariff and non-tariff restrictions, and requirements, and will be able to study this issue on their own at a basic level;
• determine whether their product needs to be modified for the selected market and what particularly needs to be adapted.

Valeria Matveieva is a practicing export sales manager to the Nordic countries (specializing in FMCG goods). She is a trade marketing expert with more than ten years experience in Ukrainian and international companies. She has practical experience in exporting and promoting Ukrainian goods to over 30 countries.  She is a co-founder of the Export Solutions consulting agency and a certified consultant on export activities.

The EXPORT SCHOOL project is part of a grant competition for systemic support for small and medium-sized enterprises implemented by the Business Development Fund  within the broader EU4Business: SME Recovery, Competitiveness, and Internalization program co-funded by the European Union and the German government and implemented by the German federal company Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. The program aims to support Ukraine’s economic sustainability, recovery, and growth, create better conditions for the development of Ukrainian small and medium-sized enterprises (SME), and support innovation and exports. More information: www.eu4business.org.ua.