On August 12, the sixth EXPORT SCHOOL Module for small and medium-sized enterprises was held ⇓

How to sell and where to look for customers? Export model and customer acquisition channels

The module covered the following topics:

• What are the models of exporting?
• A tool for choosing a priority model
• Strategies for attracting customers
• International databases for finding and attracting customers
• Where to look for exhibitions, how to choose them, and present yourself effectively

Part 1

Lecture: presentation of export models and assessment tool

Practice: analyzing the case in groups; identifying potential models for business freedom and filling out a comparative table

Part 2

Lecture: strategies for attracting, presentation of tools for finding customers

Practice:

– search for 3-5 potential partners

– determination of the target exhibition or conference

– registration on supporting platforms (select 1)

As a result of the workshop, companies will:

• define a model for export
• shortlist potential partners
• choose a focus exhibition to participate in
• be able to present themselves quickly and effectively during targeted events

Anastasiia Bytko is an entrepreneur and co-founder of two businesses: Export Solutions, a consulting agency, and Vilni, an export-oriented textile production company. She has more than seven years of experience as a coach and consultant for entering international markets. She works as an expert with the Office for Entrepreneurship and Export Development. She is also a trainer and consultant in the projects of Nova Poshta, the Chamber of Commerce and Industry, UNIDO, and GIZ. She has implemented five national educational projects on exports, which were attended by more than 2,500 companies.

The EXPORT SCHOOL project is part of a grant competition for systemic support for small and medium-sized enterprises implemented by the Business Development Fund  within the broader EU4Business: SME Recovery, Competitiveness, and Internalization program co-funded by the European Union and the German government and implemented by the German federal company Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. The program aims to support Ukraine’s economic sustainability, recovery, and growth, create better conditions for the development of Ukrainian small and medium-sized enterprises (SME), and support innovation and exports. More information: www.eu4business.org.ua.